Do Your Employees Know Your Mission Statement? This Is Why It’s Important
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How many of your employees know the purpose behind your mission statement, how they contribute to it, or even what your mission statement is? A 2015 Achievers’ survey, The greatness gap: The state of employee disengagement, states a staggering 61 percent of employees don’t know their company’s mission statement. What’s more, of those who are familiar with their company’s mission, 57 percent are not motivated by it.
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The same survey shows only half of employees (49 percent) are happy at work. A greater number of employees are searching for new careers where they can identify with the company’s values and feel their role has a purpose.
Here’s how engaging employees with your mission statement can change these numbers: