Today’s job search isn’t just about submitting applications and waiting. It’s an active, relationship-driven process focused on building real connections and uncovering opportunities that never make it to a job board.
Many of the best roles live in the hidden job market. They’re filled through referrals, conversations, and networks long before they’re posted publicly. And the fastest way in? The people you already know… and the people they know.
That includes friends, former coworkers, classmates, alumni, industry peers, and even “weak ties” like acquaintances or casual professional contacts. If someone can’t help you directly, chances are they know someone who can.
The key is being intentional, organized, and genuinely curious. Do your homework, find common ground, and focus on building relationships—not just asking for favors. Even better? Look for ways to make it a two-way street where you can offer value, too.
Make it a habit to keep a list of people you want to connect with or reconnect with. This might include:
Revisiting this list regularly helps you stay consistent and ensures great contacts don’t slip through the cracks.
Cold outreach doesn’t have to feel awkward. Start by identifying organizations you’re interested in, researching them thoroughly, and then finding people inside those companies whose roles align with your goals.
Tools like Careershift can help you identify contacts, organize outreach, and set reminders for follow-ups so that nothing falls off your radar. A thoughtful, personalized message goes a long way.
Your college network is one of the most underused career resources out there. Career offices often provide:
Reach out and ask what’s available; you may be surprised how eager alumni are to help fellow graduates. You can also explore alumni contacts directly through Careershift.
Keep growing your network by connecting with new contacts and joining relevant LinkedIn and professional groups. Staying active helps people remember what you’re working toward and keeps your name top of mind when opportunities pop up.
You don’t have to post every day. Even occasional engagement and thoughtful updates can make a difference.
Recruiters and headhunters specialize in specific industries and roles, and they thrive on strong professional relationships.
Find ones who work in your target field, introduce yourself, share your background, and schedule a conversation. Stay in touch, especially if they regularly recruit for companies or roles you’re interested in.
Whether in person or online, events are still powerful networking tools, especially if you go in prepared.
Research which employers or speakers will be there and plan your approach ahead of time. Even if the event isn’t aimed at your level, attending can help you build relationships with hiring managers and decision-makers for future roles.
Industry groups offer more than just memberships. They provide:
Meetings, workshops, and conferences are ideal environments for building authentic professional relationships.
Instead of asking for a meeting about open roles, ask for advice or insight. People are far more willing to help when the conversation isn’t transactional.
These conversations can lead to:
The more meaningful connections you make, the more opportunities you create.
The Bottom Line: The modern job search rewards curiosity, consistency, and connection. Focus on people first, stay organized, and keep showing up. The right opportunity often comes from the conversations you didn’t expect.